Poster research

http://images.google.co.uk/imgres?imgurl=http://www.ray-ban.com/rooms/img/common/colorize_poster.jpg&imgrefurl=http://www.ray-ban.com/rooms/festivals/lovebox.html&usg=__We-SL_Jp0hLrwFMN-uGj3aBsdAQ=&h=291&w=215&sz=39&hl=en&start=29&um=1&itbs=1&tbnid=AQNwOpxtxOsovM:&tbnh=115&tbnw=85&prev=/images%3Fq%3Dflorence%2Band%2Bthe%2Bmachine%2Bposter%26start%3D20%26um%3D1%26hl%3Den%26sa%3DN%26ndsp%3D20%26tbs%3Disch:1
Her singing live in London.
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Here are some artist’s posters. The first poster is Florence & the machine, one was a poster for you’ve got the love and the second was a billboard. I really love the first poster of Florence on the ‘moon’ it really shows elegance and gives her a sparkle. The billboard is one of her more famous pictures as it was the front cover of her first album. I then found some Katy Perry posters, her first one where she is in front of a pink background, she looks absolutely stunning. She does look quite plastic as if she was a Barbie doll though; I love the contrast of the pink and her black shoes, hair and dress. The second poster is one that I think would be put around the streets on bill boards or on different advertisement boards as it is a lovely picture and again is also well known as it was her first song. There is also a little picture of her actual album on the left at the bottom; this promotes her even more as it says when her album is out. Lily Allen posters are both quite different, the first is her typical well knows look; dress, trainers, big earrings and heavy gold jewellery. Her second is a more seek and glamorous look to her, it’s a side that is not shown frequently. I think it’s a really good idea that she has two different posters that show her different sides as she is usually seen to be quite a tomboy. I want my poster to be quite subtle but again catch eye and reflect Florence and the machine. I have a few ideas that I can develop.

CD research

Lilly Allen, Katy Perry, Kate Nash and Gwen Stefani are all similar artists. They also all have similar CD covers too. Lilly Allen’s are quite simple but nice and easy on the eye. It doesn’t draw your attention strait away, except I really like the L she is laying on I think it’s a good idea. I think Katy Perry’s CD covers are quite bright and defiantly draw attention. Each one is pretty different but all stand out and is vibrant with colour. Gwen Stefani’s CD cover is one of my favourites out of these 4 as I think it really shows character and I love the way distortion is used but u can still clearly see who it is, it also looks as if it’s a painting on a canvas. Finally Kate Nash’s CD cover is also pretty vibrant with colour and looks like a fairytale, by her having a bright red dress on it automatically pins the eye to her then to her name at the top in white. I think as like hers and many other various artists they like the fairytale or surreal type of look. I want to create my CD cover to be unique and fit my artist well not be too hectic but also draw the eye in

Flatplan of poster

This is my first idea of how I would want my poster to look. I would have different colour flowers around the main title of Florence and the machine. I would have the title in a floaty type of font. I would also like to have a picture in the background of her maby laying in flowers or sitting on a swing looking backwards into the camera. There will also be the tracks at the bottom.



For this idea i thought of having a jet plane flying through the sky and the fumes make into 'youve've got the love' in the sky. i think this would make a really good effect. There would be Florence and the machine title at the top and the song titles at the bottom. I would have it in nuteral colours.

Poster

Here I used a picture of a plane I took. I then edited it in Photoshop. Here are print screens

I then tried to look for some cloud like font as I had trouble using Photoshop to create the letters. I also changed the colour of the plane to a more pinkie colour. I think this makes a better effect and suits the style of the poster more. I also moved the plane to the other side of the page so that I could fit the writing in better.

I then got the font into Photoshop and started making the letters white, but I didn’t think it looked very good so I then spent a while trying to use all the different tools trying to figure out how I could make the cloud like illusion into letters. This I the best I could find.

Here I did a tester of the cloud writing, it was very difficult as it was free hand writing so a slight movement would show. I had to do it over and over again until I was satisfied and there were no jogs.

This is the outcome of my free hand drawing. I think it looks pretty effective. I then also put the tracks on the bottom right and the same of the artist.

Final music video

Here is you've got the love final music video. Although I was unable to help the actual filming and editing due to personal reasons I think my group worked extremely well without me. We all came up with ideas in the beginning and where working really well towards starting the filming and due to come personal issues I was unable to attend them. When I watched the video back I was so surprised it was so good! I loved the beginning where the music started as she got in the car. All the different shots and point of view angles where really good. Te ending was also especially good when all the girls got together at the end and where taking pictures. All the feedback I gave my group while I saw it for the first time and they took in in hand and changed a few bits. The video is not exactly how I expected it but its very close to the ideas and pictures I thought of at the very beginning of this project. I am really upset that I didn't actually get to film or edit but I'm happy I got some time in and did some tester shots and time lapse so that I could learn how to do it and how to use the camera and apple mac. I am confident that in future I will be able to use my skills I have learnt. :)

Group Presentation

This is our presentation to the class, its our idea pitch for the video. Given in the style of a professional pitch. We also did a powerpoint presentation to, this is shown at the back of this video on the screen.

Diffrent Camera Shots

Dutch tilt, Dutch angle, oblique angle, German angle, canted angle, or Batman Angle are terms used for a cinematic tactic often used to show uneasiness and create tension in the subject being filmed. A tilted angle is achieved by slanting the camera off to the side so that the shot is composed with the horizon at an angle to the bottom of the frame. Many tilted angles are shots at an obscure angle, the tilted shot can also pivot, pan or track along the director/cinematographers established diagonal axis for the shot.

In this shot i took i used my friend doing a handstand against a wall and slanted the camera to the right. i used the outside natural lighting for a neutral density. The equivalent focal length used was 45mm, and the aperture was set to f/3.5.

Birds eye view shot. A bird's-eye view is an elevated view of an object from above, with a perspective as though the observer were a bird, often used in the making of blueprints, floor plans and maps. - wikipedia

In this shot i have used a view looking down as my friend walkes up the stairs. 35mm equivalent focal length with an aperture of f/3.5.

In cinematography, a low-angle shot, is a shot from a camera positioned low on the vertical axis, anywhere below the eyeline, looking up. -wikipedia

Here i was looking up the stairs

Here is a close up of my friend smoking, I then edited it using final cut pro to make it play in reverse.

Here is clip that i sped up x9 to exaggerate the speed of movement to create a time lapse.

Skills Audit

Pre Production

Visual Ideas-

-Flat planning
-Organized visual ideas
-Developed ideas from rough
-Working in colour, photo ideas.

Organisation-

-Writing a blog- keep track of project process

Research-

-Informing my own ideas
-Production reasearch- finding out how to film, use lighting, make a set, design costumes.
-Secondary reasearch- look at similar videos- theatre, youtube, magazines, fashion, photography.
-Primary-Moodbords.

Video Production

Flat Planning-
-Storybording- aim for 24 shots
-Get to know the song- inside out...

-Intro(quiet) -Bridge(tension) -Verse -Verse(builds but moody) -chorous(loud) -middle

-Photoshop- re sizing pictures
-InDesign for layouts
-Organise thoughts. Define my video.
-Scedule in-equipment
-crew
-performers
-any props
-costumes
-locations

Test Footge

Shot one-

Tripods level- using screw plate on tripod to camera, made sure its secure. Manual settings- set outside(daylight) shutter speed 50- nutural density filter. Manual focus. Zoom in focal ring, apature darker. Rule of thirds in this shot, a close up and a narrow depth of field.

Shot two-

Window my friend and the drain - rule of thirds.

Shot three-

Compesition shadows.

Shot four-

mini time lapse of my friend walking towards the camera.

Connect the computer to the fire wire. Log & caputure - devise controll - computer controlls camera.

After doing some filming i edited the mini time lapse so that he would walk towards the camera quicker.