Wednesday, 31 March 2010

Poster research




























http://images.google.co.uk/imgres?imgurl=http://www.ray-ban.com/rooms/img/common/colorize_poster.jpg&imgrefurl=http://www.ray-ban.com/rooms/festivals/lovebox.html&usg=__We-SL_Jp0hLrwFMN-uGj3aBsdAQ=&h=291&w=215&sz=39&hl=en&start=29&um=1&itbs=1&tbnid=AQNwOpxtxOsovM:&tbnh=115&tbnw=85&prev=/images%3Fq%3Dflorence%2Band%2Bthe%2Bmachine%2Bposter%26start%3D20%26um%3D1%26hl%3Den%26sa%3DN%26ndsp%3D20%26tbs%3Disch:1
Her singing live in London.
http://images.google.co.uk/imgres?imgurl=http://www.ray-ban.com/rooms/img/common/colorize_poster.jpg&imgrefurl=http://www.ray-ban.com/rooms/festivals/lovebox.html&usg=__We-SL_Jp0hLrwFMN-uGj3aBsdAQ=&h=291&w=215&sz=39&hl=en&start=29&um=1&itbs=1&tbnid=AQNwOpxtxOsovM:&tbnh=115&tbnw=85&prev=/images%3Fq%3Dflorence%2Band%2Bthe%2Bmachine%2Bposter%26start%3D20%26um%3D1%26hl%3Den%26sa%3DN%26ndsp%3D20%26tbs%3Disch:1 interview by rayban












Here are some artist’s posters. The first poster is Florence & the machine, one was a poster for you’ve got the love and the second was a billboard. I really love the first poster of Florence on the ‘moon’ it really shows elegance and gives her a sparkle. The billboard is one of her more famous pictures as it was the front cover of her first album. I then found some Katy Perry posters, her first one where she is in front of a pink background, she looks absolutely stunning. She does look quite plastic as if she was a Barbie doll though; I love the contrast of the pink and her black shoes, hair and dress. The second poster is one that I think would be put around the streets on bill boards or on different advertisement boards as it is a lovely picture and again is also well known as it was her first song. There is also a little picture of her actual album on the left at the bottom; this promotes her even more as it says when her album is out. Lily Allen posters are both quite different, the first is her typical well knows look; dress, trainers, big earrings and heavy gold jewellery. Her second is a more seek and glamorous look to her, it’s a side that is not shown frequently. I think it’s a really good idea that she has two different posters that show her different sides as she is usually seen to be quite a tomboy. I want my poster to be quite subtle but again catch eye and reflect Florence and the machine. I have a few ideas that I can develop.

CD research

































Lilly Allen, Katy Perry, Kate Nash and Gwen Stefani are all similar artists. They also all have similar CD covers too. Lilly Allen’s are quite simple but nice and easy on the eye. It doesn’t draw your attention strait away, except I really like the L she is laying on I think it’s a good idea. I think Katy Perry’s CD covers are quite bright and defiantly draw attention. Each one is pretty different but all stand out and is vibrant with colour. Gwen Stefani’s CD cover is one of my favourites out of these 4 as I think it really shows character and I love the way distortion is used but u can still clearly see who it is, it also looks as if it’s a painting on a canvas. Finally Kate Nash’s CD cover is also pretty vibrant with colour and looks like a fairytale, by her having a bright red dress on it automatically pins the eye to her then to her name at the top in white. I think as like hers and many other various artists they like the fairytale or surreal type of look. I want to create my CD cover to be unique and fit my artist well not be too hectic but also draw the eye in




Flatplan of poster



This is my first idea of how I would want my poster to look. I would have different colour flowers around the main title of Florence and the machine. I would have the title in a floaty type of font. I would also like to have a picture in the background of her maby laying in flowers or sitting on a swing looking backwards into the camera. There will also be the tracks at the bottom.



For this idea i thought of having a jet plane flying through the sky and the fumes make into 'youve've got the love' in the sky. i think this would make a really good effect. There would be Florence and the machine title at the top and the song titles at the bottom. I would have it in nuteral colours.

Poster

Here I used a picture of a plane I took. I then edited it in Photoshop. Here are print screens








I then tried to look for some cloud like font as I had trouble using Photoshop to create the letters. I also changed the colour of the plane to a more pinkie colour. I think this makes a better effect and suits the style of the poster more. I also moved the plane to the other side of the page so that I could fit the writing in better.











I then got the font into Photoshop and started making the letters white, but I didn’t think it looked very good so I then spent a while trying to use all the different tools trying to figure out how I could make the cloud like illusion into letters. This I the best I could find.










Here I did a tester of the cloud writing, it was very difficult as it was free hand writing so a slight movement would show. I had to do it over and over again until I was satisfied and there were no jogs.










This is the outcome of my free hand drawing. I think it looks pretty effective. I then also put the tracks on the bottom right and the same of the artist.

Tuesday, 30 March 2010

Final music video

Here is you've got the love final music video. Although I was unable to help the actual filming and editing due to personal reasons I think my group worked extremely well without me. We all came up with ideas in the beginning and where working really well towards starting the filming and due to come personal issues I was unable to attend them. When I watched the video back I was so surprised it was so good! I loved the beginning where the music started as she got in the car. All the different shots and point of view angles where really good. Te ending was also especially good when all the girls got together at the end and where taking pictures. All the feedback I gave my group while I saw it for the first time and they took in in hand and changed a few bits. The video is not exactly how I expected it but its very close to the ideas and pictures I thought of at the very beginning of this project. I am really upset that I didn't actually get to film or edit but I'm happy I got some time in and did some tester shots and time lapse so that I could learn how to do it and how to use the camera and apple mac. I am confident that in future I will be able to use my skills I have learnt. :)

Group Presentation

This is our presentation to the class, its our idea pitch for the video. Given in the style of a professional pitch. We also did a powerpoint presentation to, this is shown at the back of this video on the screen.

Friday, 26 March 2010

Diffrent Camera Shots

Dutch tilt, Dutch angle, oblique angle, German angle, canted angle, or Batman Angle are terms used for a cinematic tactic often used to show uneasiness and create tension in the subject being filmed. A tilted angle is achieved by slanting the camera off to the side so that the shot is composed with the horizon at an angle to the bottom of the frame. Many tilted angles are shots at an obscure angle, the tilted shot can also pivot, pan or track along the director/cinematographers established diagonal axis for the shot.

In this shot i took i used my friend doing a handstand against a wall and slanted the camera to the right. i used the outside natural lighting for a neutral density. The equivalent focal length used was 45mm, and the aperture was set to f/3.5.

Birds eye view shot. A bird's-eye view is an elevated view of an object from above, with a perspective as though the observer were a bird, often used in the making of blueprints, floor plans and maps. - wikipedia

In this shot i have used a view looking down as my friend walkes up the stairs. 35mm equivalent focal length with an aperture of f/3.5.


In cinematography, a low-angle shot, is a shot from a camera positioned low on the vertical axis, anywhere below the eyeline, looking up. -wikipedia

Here i was looking up the stairs

Here is a close up of my friend smoking, I then edited it using final cut pro to make it play in reverse.

Here is clip that i sped up x9 to exaggerate the speed of movement to create a time lapse.

Tuesday, 23 March 2010

Skills Audit

Pre Production

Visual Ideas-

-Flat planning
-Organized visual ideas
-Developed ideas from rough
-Working in colour, photo ideas.

Organisation-

-Writing a blog- keep track of project process

Research-

-Informing my own ideas
-Production reasearch- finding out how to film, use lighting, make a set, design costumes.
-Secondary reasearch- look at similar videos- theatre, youtube, magazines, fashion, photography.
-Primary-Moodbords.

Video Production

Flat Planning-
-Storybording- aim for 24 shots
-Get to know the song- inside out...

-Intro(quiet) -Bridge(tension) -Verse -Verse(builds but moody) -chorous(loud) -middle

-Photoshop- re sizing pictures
-InDesign for layouts
-Organise thoughts. Define my video.
-Scedule in-equipment
-crew
-performers
-any props
-costumes
-locations

Test Footge

Shot one-

Tripods level- using screw plate on tripod to camera, made sure its secure. Manual settings- set outside(daylight) shutter speed 50- nutural density filter. Manual focus. Zoom in focal ring, apature darker. Rule of thirds in this shot, a close up and a narrow depth of field.

Shot two-

Window my friend and the drain - rule of thirds.

Shot three-

Compesition shadows.

Shot four-

mini time lapse of my friend walking towards the camera.

Connect the computer to the fire wire. Log & caputure - devise controll - computer controlls camera.

After doing some filming i edited the mini time lapse so that he would walk towards the camera quicker.

Friday, 12 February 2010

Interview with Florence by Q Radio- Danielle Perry

Florence and the machine first made an impact in 2008, bursting onto the UK music scene with an electrifying performance at the new music festival SXSW. Since then Florence Welch has been on everyone’s one to watch list in 2009. Backed by her ever-changing machine of musicians, her debut album Lungs crashed into the album charts at number 2. The flame-haired South London girl gave a much talked about performance at this year’s Glastonbury festival and her album was nominated for the prestigious Mercury Music Album Prize. She joins Q Radio’s Danielle Perry in the studio to talk about the people who have made her who she is today.


Q: Who have been the most influential people in your life so far?


Florence: Probably my dad I think. He has always been someone who is quite a free spirit and he is my biggest critic but also my biggest supporter. My best friend as well, meeting each other but not really finding each other until we were 17 in the sixth form because no one else would talk to us! The shared love of, that’s how we got into going to squat parties and going to punk bands and hanging out with the Camberwell Art College lot, 16 year olds like, “hi!”


Q: So how did you come about meeting each other then?


Florence: We both did art A-Level and we got paired to do portraits because everyone else had paired up and we were the only 2 people who no one wanted to be with! So we got put together and I drew her face and she drew mine and I looked quite severe in mine but she’s got these really beautiful girly features and big pillow lips so hers is all really beautiful and then mine was angry face!


Q: Did you know when you first met her that you would be friends for a long time?


Florence: We were bored at school and both interested in weird cinema and dressing up. We were really obsessed with Withnail and I and Party Monster, and started drinking my mum’s wedding port in front of Withnail and I trying to do that game where you have to drink everything. She’s held my hair back; it’s that kind of love!


Q: Is there anything that she’s brought into your life that you didn’t have before you met her?


Florence: I think she’s always had really amazing taste in music. I was always on the outskirts of some crowds. But then having a friend, [a] soul mate, I’d never had that before.


Q: So if there was one song that you could pick that reminded you of her what might that be?


Florence: Joy Division “Love Will Tear Us Apart”. They used to do this night [at Camberwell Art College] and one of them was called Ride ‘Em & Booze. They would play things like Martha Reeves and the Vandellas and Joy Division. Sophie was so obsessed with this song but also so wasted at one point that she went up to this boy who we were obsessed with, and he was DJing and the song was already playing but she kept insisting that he play it!


Q: You’ve said previously that one of your earliest memories is standing on top of your Dad’s trunk that was filled with vinyl, is that the case?


Florence: Yeah. He’s got a really amazing collection of vinyl. When I go and stay with him we go through it. I do remember dancing to the Rolling Stones in my school uniform on top of that wooden box. When I first got into Pulp it was something I could identify with, this is what I believe in! And I remember him coming into my room and I was sat there listening to some early Green Day and him being like, “you should listen to the Ramones mate!”


Q: Do you go to him with new songs that you’ve penned to see his reaction?


Florence: Yes, because I think in some way I’m probably still trying to please my dad. He does this impression of me song writing where he pretends to be me trying to stamp out a tune, “well you try and find a nice tune and then stamp it out!” But he is very positive and it’s nice to know because when he really does like something you know it’s for real.


Q: Your mother is an art history professor so obviously there’s a lot of art in the family as well, can you describe to me your earliest memory of you and your mum together?


Florence: She’s really good at skipping! I remember her in a bright pink, ‘80s power suit skipping in the garden. I was always being astounded at her jump rope skills! My mum, she was always who I would go and talk to, she’s a very rational person which is good for me because I have a tendency to be slightly irrational.


Q: So do you see her as the anchor of the family?


Florence: Completely, she’s like a superwoman. I’m so in awe of her, she’s really successful in her field. Then [she] comes home and I’ve got a really massive family and she’ll cook a massive meal and we all sit down. I’m always amazed.


Q: Your parents split up when you were 13, is that right?


Florence: Yeah I think so; I’m always quite bad at times and dates. But when I was 13 and we moved a couple of doors down. We all moved into one house and he had 3 kids as well, but we’d all grown up together so it was a bit weird.


Q: So suddenly your family almost doubled didn’t it in size, how did you find that change?


Florence: It was horrible at the time, it was really upsetting. We were all crammed into the same size house that we used to live in but there was kids coming out of cupboards! It was so chaotic and we were all at each others throats. I was sharing a room with my little sister and she was 10 and I was 13, just started a new school. It wasn’t great then but I think my mum had a vision! Out of sheer determination she just said it’s going to work. Now we all get along really well and I’m really happy about having a big family and it’s really nice that we’re all so similarly aged.


Q: Do you like chaos or do you need solitude?


Florence: I really don’t like chaos. I think I’m quite chaotic internally so externally…If you looked in my room you’d probably think it was chaotic but I know, it’s not messy, everything is placed in a certain way. There’s loads of stuff though so maybe that is chaotic.


Q: Who’s the person that balances you out in your life then?


Florence: Definitely my little sister, which is strange. She’s my little sister but throughout her whole life she’s taken care of me and talked me down on several occasions from whatever manic tangent I was going on! She’s quite glad that now I have other people to talk to about stuff! I think she is really proud of me which is nice. She’s one of the greatest people ever created, we’re so close, I absolutely love her.


Q: What made you choose to go to Camberwell Art College and study illustration?


Florence: I was just lazy - I live in Camberwell! Towards the end of school, I really loved English and Art, I was either going to study English Literature or see if I could get in to Camberwell Art College and I did!


Q: How did you get your big break and meet Mairead Nash, your manager and co-founder of Queens Of Noize?


Florence: I think it was a major fluke just that I bumped into Mairead. I had done stuff at squat parties they’d let me sing late at night into a microphone, but I’d never really had the confidence to do anything just by myself. I felt that I needed a band to back me, I didn’t think that I could just stand up and be me. It wasn’t until I took that chance and just tried it out, I sang to Mairead and she said, “you can play.” I didn’t have a band, I didn’t have anything. I had an hour to practice with my friend who’s a guitarist then did this gig and that was the moment when I just thought this feels like people are paying attention. It was a half empty room somewhere in Soho but it felt like something was happening.


Q: How has she impacted on your life as a person?


Florence: She’s amazing. She’s just a force of nature. It’s just an amazing coincidence that we met and we’re so lucky and we’ve done this whole thing together. She’d never managed anyone and I’d never been managed and we were both just chancing it but it seems to have worked!


Q: What are your dreams for your musical career?


Florence: I think I’d just like to be happy and keep on making music but be able to still keep my feet on the ground. Be happy, in some ways just carry on living my life.


Q: How do you go about writing your songs?


Florence: It’s very much an instinctive process! Mainly to do with enthusiasm and what feels good. If I hit a chord and I’m like (gasps), it will be like, “That sounds good! Go with that!” That’s how “Cosmic Love” happened, but that was with the worst hangover I’ve ever had!


Q: It’s been documented that you don’t particularly like talking about your boyfriend much, is it something you need to keep separate?


Florence: It’s just more for his sake. He’s a far more private person I think than I am, so it would be rude of me to speak about him.


Q: How important is your relationship with the audience?


Florence: I think it’s really important. The songs are so much about me wanting to explain how I feel rather than my opinion and trying to get across emotion. I think that if you can touch people, somehow if they can feel how I feel through music then it’s like a shared experience. It’s really important.


http://thisiswhoiam.qthemusic.com/Celebrities/View/florence_and_the_machine

Tuesday, 5 January 2010

Digipack print screens

Final Finished Digipak





Here are the hearts that i made from skittles







For my first digipack panel I have decided to use a flower. I took this picture for another project in college and loved the composition and textures that you can see. To create it for this project i will change different aspects of the flower to fit the genre and theme of Florence and The Machine.





I used photoshop to edit the colour to a light pink; I did this because it fit with You`ve Got The LOVE more as pink and red is registered with love. I also bought some M&Ms and took some photos of them individually and I used them to create the middle of the flower. I did this because I really liked the theme of using sweets throughout my digipack, it also creates and adds more colours and diffrent textures. This is my final picture that i will use for the inside panel.


This is the image that i will use for the back of my CD cover. I love this picture but its really dark and glum so i want to edit it on photoshop and brighten it up! I also want to add a girl standing at the bottem who has just let go for some love heart balloons that are now floating into the sky. I will also add what songs are on the CD.

Below is a printscreen of each step.




Here us the picture lightened up.






Here is the picture i took i will use the outline of her.




Here is her standing on the field.



Here i have added the baloons.



The final image. I have added the text and put it in black and red for contrast. Overall i am really pleased with how this image looks. I think it gives a very positive vibe.


Overall i am really pleased with my digipack as I feel i have put in a lot of effort to get little details right.